Conversion and UX checklist for ecommerce stores

In this guide

• The viewport meta tag: make your store render properly on phones
• Title tags and meta descriptions for store pages: length, content and what to avoid
• Add to cart buttons: what makes shoppers find and use them
• Alt text for product images: how to write it for shoppers and search
• One H1 per page: heading structure for ecommerce pages
• Favicons and home-screen icons: small details that signal a real store
• Machine-readable price and availability on product pages
• How many product photos do you need? Showing products from several angles
• Breadcrumbs on product pages: help shoppers back to the category
• Site search for ecommerce: why shoppers who search buy more
• What belongs in an ecommerce header: logo, cart and a clear menu
• Value proposition above the fold: say what you sell and why buy here
• Product images that build trust: size, quality and what shoppers look for
• Price, shipping and delivery clarity on product pages
• Mobile tap targets: how big should buttons and links be?
• Product name, price and buy button on the first phone screen
• A continue shopping link in the cart: keep shoppers in the store
• Let shoppers remove items from the cart easily
• Save for later and wishlists in the cart
• Combined filters on category pages: size, colour, price and more
• Sorting on category pages: let shoppers order products their way
• Email keyboard on checkout: set the right input type for phones
• Password recovery at checkout for returning customers
• Back to top links on long home pages
• Keep legal and policy links out of the main navigation
• Wishlists on ecommerce stores: when they help and when they do not
• Let shoppers ask a question on the product page: chat, phone or form
• Product title length: write titles that show fully in Google results
• Quantity selectors: use a stepper or number field, not a dropdown
• Search box hints: show example queries, not just the word Search
• Size charts on product pages: reduce returns and doubt
• Sticky headers: keep navigation, search and cart in reach while scrolling
• Search autocomplete: suggest products and terms as shoppers type
• Empty cart pages: point shoppers to something to buy
• Mini-cart links: offer both a way to the cart and to checkout
• What a mini-cart should show: item, price, total and count
• Free shipping progress in the mini-cart: how much more to spend
• Say what size the model is wearing
• Add to cart or quick view on category product cards
• Zoom on product photos: let shoppers look closer
• Buy button text: say plainly what the button does
• Default sort order on category pages: why best sellers first
• Second photo on hover for category product cards
• Label sold-out products clearly on category pages
• Highlight the current section in the main navigation
• Hide the coupon field behind a link in the cart
• Change quantities in place in the cart
• Tell shoppers how tax is handled in the cart
• Show free shipping progress in the cart
• Show an estimated delivery date in the cart
• A lock icon on the checkout button
• Mention your return policy in the cart
• Show how many products a category lists
• Keep shoppers on the product page: avoid outgoing links in content
• Ask for email or phone first at checkout
• Guest checkout: why forcing an account loses orders
• Show a way to get help at checkout
• Let returning customers log in at checkout
• Numeric keyboard for number fields at checkout
• Show checkout progress: which step the shopper is on