Say what size the model is wearing
A note of the model height and the size worn helps shoppers judge fit. Add it near the size options on apparel product pages.
2 min read
Area
CRO & UX
Severity
Low
Fix effort
Small
Stores failing
Not enough data
On apparel pages, a line such as "The model is 1.80 m and wears size M" gives shoppers a reference. They compare themselves with the model and decide their size more confidently. This check looks for it on the product page.
Why it matters
Fit is the main reason for apparel returns. A model reference costs one line and removes a lot of guessing. It works best alongside a size chart.
What the audit looks at
The audit looks for text that states the model height or size worn on the product page.
What usually causes it
- Photo shoots done without noting the model details
- Information held in a separate spreadsheet
- A theme with no field for it
- Details only in the image alt text
How to fix it
Say what size the model is wearing. The effort is small, usually a setting or a paste and under 30 minutes.
- Add one line near the size options: "Model is 6ft and wears size M".
- Do it for every product that is shown on a model.
On Shopify
- Add the line to the product description, or create a metafield for model size and show it in the product template.
On WooCommerce
- Add the line to the product short description or as a custom attribute shown near the size options.
How to check it yourself
- Look at an apparel product and read for model size information.
- Check that it sits near the size selector.
- Verify the information is correct for each photo set.
Frequently asked questions
Does this apply to non-apparel stores?
No. It is relevant to clothing and wearable goods.
Where should it go?
Next to the size options or the size chart link.
Related checks
Check your own store
See whether your store passes this check
Paste your store URL. The audit loads your pages in a real browser and shows the result for this check with the evidence behind it.