Everything the audit does, from the first request to the report.
200+ checks, a real browser, speed from Google data, fix steps for your platform and reports you can send under your own name.
200+
checks per audit
5
scored areas
4
pages measured for speed
2
screen sizes, desktop and phone
What happens when you paste a store URL
A real browser, not a crawler
Pages load in a real Chromium browser, so scripts run, tags fire and the page you audit is the page a shopper sees.
Desktop and mobile
Home and product pages are captured at desktop and phone sizes, with full-page screenshots of each.
Every request recorded
See which scripts, pixels and third parties load, how heavy they are and whether they succeeded.
A platform it recognises
Shopify, WooCommerce, BigCommerce and other platforms are detected from the page, which decides the fix steps you see.
Five areas, 200+ checks
Each area is scored on its own, then weighted into the Store Health Score. A critical failure caps its area at 49, so one serious problem cannot hide behind many small passes.
Speed
Largest Contentful Paint, Interaction to Next Paint from real visitors, server response time, page weight, image formats and third-party script weight, taken from Google PageSpeed Insights.
Conversion and UX
Whether the price and buy button fit the first phone screen, how many angles the gallery shows, breadcrumbs, search, tap targets and what the first screen says the store sells.
Trust and policies
Returns, shipping, privacy and terms pages that shoppers can find, review ratings on the product page, a way to make contact and a store served over HTTPS.
Tracking and tech
Whether the Meta Pixel fires PageView, whether Google Analytics 4 collects, duplicate properties, double-loaded tags and a cookie consent mechanism.
Store discovery
Indexability, canonical URLs, Product structured data with a real price and availability, and what a shared link looks like.
It walks the path a shopper walks
Where a store allows it, the audit follows the path a shopper takes from the product page to the cart and on to checkout.
-
01
Product page
Checks the buy button, price, gallery, variants and the questions a shopper cannot answer without hunting.
-
02
Add to cart
Where the store allows it, the browser adds an item to the cart.
-
03
Cart
Reads the cart page: coupon field, quantity control, delivery information and trust cues.
-
04
Checkout
Reaches the checkout page where the platform permits and records what it shows.
Read-only
It looks. It never touches.
No admin access
Nothing to install and no login to share. It reads what a visitor can see.
No forms filled in
It never enters details at checkout.
No orders placed
Add to cart is as far as it goes, and only where the store allows it.
Speed that points at the cause
Pages across your store
Speed is measured on more than the home page, so a slow template shows up apart from a slow site.
Lab and field data together
Lighthouse lab results and real-visitor data from the Chrome UX Report arrive in one call from PageSpeed Insights.
The element named
The Largest Contentful Paint element and the element that shifts the layout are identified by selector.
What is slow, named
Where it can, the report names the theme file, plugin or app behind a slow script or stylesheet.
Six views of one audit
Overview
The score, the five areas and what changed since the last run.
Issues
Findings grouped as critical issues, needs improvement and good practices, each expandable to its evidence.
Page review
The pages captured, with screenshots and the findings that apply to each.
Fix plan
Open findings ordered by impact and effort, filterable by how long a fix takes.
Pages
Status, load metrics and desktop and mobile screenshots for every page scanned.
History
The score over time for the same site, run after run.
Every finding comes with a next step
Fix guidance is a claim about someone else's admin panel, so each entry is written for the platform it names and reviewed against it.
01Steps for your platform
Every check has fix steps. Where the platform differs, Shopify and WooCommerce get their own steps.
02Effort on every fix
Each fix is marked small, medium or large, so you can start with the cheap ones.
03Exact fixes from your own store
For layout shift, Largest Contentful Paint and template speed, the steps name the real element and files found on your store.
04Links to vendor documentation
Fixes that need a vendor setting link to that vendor's own guide.
05Ask for help
The public report has a request form for people who want someone else to make the change.
See what changed between runs
Compared with the last run
Every finding is marked fixed, new or regressed against the previous audit of the same site.
Score trend
A chart of the Store Health Score for each run.
Scheduled monitoring
Paid plans re-run audits on a schedule, so a theme update that reopens an old problem shows up that week.
The right people see the right sites
An account holds your sites, audits and members. Admins decide whether a member sees every site or only chosen ones, and a member can also be given every site that carries a tag.
Everything, including billing, branding and the team.
Runs audits and manages sites. No billing and no team changes.
Reads only. Built for handing a client a login.
| Plan | Audits | Sites | Seats |
|---|---|---|---|
| Pro $19 | 15 | 1 | 1 |
| Growth $79 | 100 | 10 | 3 |
| Scale $199 | 400 | 30 | 10 |
Audits are per month. Growth and above include bulk audits.
A score you can check and compare
Evidence on every finding
Each result names the page, element or measured value behind it, so you can check it on your own store.
The same checks every time
Every store is held to the same set of checks, so scores are comparable between sites and between your own runs.
Real-store benchmarks
See how a score compares with the latest audit of every store we have scanned, by platform and by check.
Honest about its limits
The audit reads public pages. A check that cannot be answered from what a visitor can see is left out, not guessed.
Works on any public store
Shopify
Full audit with platform-specific fixes.
WooCommerce
Full audit with fixes for plugins, themes and WordPress settings.
BigCommerce
Full audit with general fix steps.
Other storefronts
Full audit. Fix steps are general, and the audit says when it could not find a product page.
What people ask first
001What does the audit not do?
It reads public pages only. It does not see your analytics, your orders or anything behind a login, and it does not fill in forms or place orders.
002Does it work on a store I do not own?
Yes. Nothing needs to be installed or shared, so any public store can be audited, including a competitor or a prospect.
003How often should I run it?
After any theme, app or plugin change, and on a schedule for stores you manage. Paid plans can monitor automatically.
004Which checks are included in the free report?
The free report shows the more important findings in each group and says how many it holds back. The score uses every finding.
005Can my team use it together?
Yes. Plans include seats, and an admin can limit each member to chosen sites.
006Can I export the results?
Tables export to CSV, and reports export to PDF. A client activity trail exports as CSV.
Run the audit on your own store.
Free, and the report link works as soon as the audit starts.