Audit client stores and send reports with your name on them.
Open the sales call with the prospect's real score, then keep the client with a report that shows what you fixed.
Stores in our scans average 69 out of 100 across 180 audits.
In short
What is a white-label store audit?
A white-label store audit is a scored report on an online store that carries your agency's logo and colours instead of the tool's. CROMagnet produces it from 200+ checks on public pages, so you can audit a prospect without access and send the result as your own work.
Where agency audit work breaks down
01
Pitches that start with opinions
A prospect hears that their site could be faster and has no way to weigh it. A score and three named findings give the call something to react to.
02
Reports that carry another tool's logo
A client who sees a vendor's branding wonders what they are paying you for.
03
Clients who cannot see progress
Work gets done between audits and the client sees none of it unless the next report shows what moved.
04
Findings you cannot defend
When a client disputes a finding, "the tool said so" loses the argument. The evidence behind each finding wins it.
05
An afternoon of auditing per site
Checking speed, tracking, trust and product pages by hand for fifteen clients is a week of work nobody bills for.
06
Regressions after a theme update
A change that quietly reopens a fixed problem goes unnoticed until the client notices first.
What the agency plans add
White-label reports and PDFs
Your logo and colours replace ours on the report and the PDF. Included from the Growth plan.
Many sites, several people
Growth covers 15 sites and 3 seats, Scale covers 60 sites and 10 seats. Limit each person to the sites they should see.
A client portal with comments
Scale and Enterprise plans give clients a link where they read the report and leave comments on individual findings.
A report that shows its work
Open any finding to see the page, element or measured value it came from. The Store Health Score is calculated from every finding, so the number reflects all of them, not only the ones shown first.
Example report
Store Health Score
Grade C, 200+ checks
The five areas every client report covers
Speed
Largest Contentful Paint, Interaction to Next Paint from real visitors, server response time, page weight, image formats and third-party script weight, taken from Google PageSpeed Insights.
Conversion and UX
Whether the price and buy button fit the first phone screen, how many angles the gallery shows, breadcrumbs, search, tap targets and what the first screen says the store sells.
Trust and policies
Returns, shipping, privacy and terms pages that shoppers can find, review ratings on the product page, a way to make contact and a store served over HTTPS.
Tracking and tech
Whether the Meta Pixel fires PageView, whether Google Analytics 4 collects, duplicate properties, double-loaded tags and a cookie consent mechanism.
Store discovery
Indexability, canonical URLs, Product structured data with a real price and availability, and what a shared link looks like.
200+
checks in total. Each area is scored on its own, then weighted into the single Store Health Score.
The findings clients ask about most
Fail rates across the stores we have audited, so you can tell a client how common a problem is.
From first call to monthly report
The prospect call
You describe what you think is wrong with the site.
The fix
You open with their score and the three costliest findings, each with the value behind it.
The proposal
A list of recommendations with no way to rank them.
The fix
Findings are already grouped as critical, needs improvement and good, so scope follows the report.
The monthly review
A status email that says work is ongoing.
The fix
A re-run that marks each finding fixed, new or regressed, in a report with your branding.
An audit by hand, and an audit here
By hand
- A spreadsheet of checks that each person fills in differently
- Screenshots pasted into slides, restyled for every client
- No record of what the site scored last quarter
- Hours of work per site before anyone is billed
With CROMagnet
- The same 200+ checks on every site, with one clear score on every report
- A branded report and PDF generated from the audit
- History per site, with fixed, new and regressed findings
- Bulk audits across client sites on the Growth plan
How an agency uses it
The audit works on a store you do not own, so the same steps apply to a competitor or a prospect.
01 Audit the prospect before the call
Any public store can be audited, so you do not need access from the prospect.
02 Add the client and set your branding
Upload your logo and colours once. Every report and PDF for that account uses them.
03 Send the report
Share a link or a PDF. On Scale, clients can read it in the portal and comment on findings.
04 Fix, re-run and report
Each re-run compares against the last one, so the next report shows the work.
The plan most agencies start on
Growth, $79 a month
For consultants and small teams auditing several sites and handing over branded reports.
- 100 audits a month
- 10 sites
- 3 seats
- White-label reports and PDFs
- 7-day money-back guarantee
001 Which plan includes white-label reports?
Growth at $79 a month and above. It includes 100 audits a month, 15 sites, 3 seats and bulk audits.
002 Can I audit a store I do not own?
Yes. The audit reads public pages, so the client does not need to give you access.
003 Can a client read the report without an account?
Yes, through a shared report link that can carry a password and a view limit. The client portal with comments is on Scale and Enterprise.
004 How do you handle a finding the client disputes?
Every finding names the page, element or value it came from, so you can show the client exactly where to look. A false positive can be reported through the contact page.
005 Can I limit what each team member sees?
Yes. An account admin can give a member access to every site or only to chosen sites.
006 Is there a one-off option for a single report?
Yes. White-label reports can be bought as credits, $15 each or ten for $99, without a subscription.
More ways to use the audit
See where your store stands today.
Free, and the report link works as soon as the audit starts.