What we keep finding
Notes from running the audit against real stores. Every number here came out of an actual scan, which is also why some of these posts contradict the usual advice.
Latest articles
Page speed and Core Web Vitals2 min read
Why your Shopify store feels slow on mobile, and where to look first
Tracking and pixels2 min read
Why GA4 purchases do not match your store orders
Product page and checkout conversion2 min read
A product page checklist: what shoppers look for before they add to cart
Trust and policies2 min read
How to write a return policy that helps you sell
Shopify and WooCommerce2 min read
How to find which Shopify app is slowing your store
Page speed and Core Web Vitals2 min read
What delays Largest Contentful Paint on a product page
Tracking and pixels3 min read
Your Meta Pixel is loading. That is not the same as firing.
Tracking and pixels2 min read
When a consent banner breaks your tracking, and how to tell
Product page and checkout conversion2 min read
Why shoppers abandon at shipping costs, and what to show earlier
Trust and policies2 min read
Trust signals that matter when nobody has heard of your store
Shopify and WooCommerce2 min read
WooCommerce plugins and page weight: what to check
Featured Oct 18, 20269 min read
How to boost your conversion rates (2025)
Get your complete ecommerce CRO checklist! Optimize your store, improve UX, and boost conversion rates with this actionable guide.
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