Mention your return policy in the cart
A short returns line in the cart reduces last-minute doubt. Link to the full policy where shoppers are deciding.
2 min read
Area
CRO & UX
Severity
Medium
Fix effort
Small
Stores failing
Not enough data
A short note about returns in the cart, such as "Free returns within 30 days" with a link to the policy, answers the doubt that stops many purchases. This check looks for it on the cart page.
Why it matters
The question of what if it is wrong peaks at the cart. A line that answers it removes the pause. It matters most for categories with high return rates.
What the audit looks at
The audit reads the cart page for text or a link referring to returns or refunds.
What usually causes it
- Returns information only in the footer
- A policy link that opens a long page in the same tab and loses the cart
- No clear return window to state
- A theme with no space for a note
How to fix it
Put a short returns reassurance next to the checkout button. The effort is small, usually a setting or a paste and under 30 minutes.
- Add one line under the cart total, such as "Free 30-day returns", linked to the returns policy.
On Shopify
- Online Store > Themes > Customize > Cart: add a text or rich-text block near the checkout button, or use your theme's trust-badge block if it has one.
On WooCommerce
- Add the line with a block in the cart page editor, or hook it under the totals in your child theme (woocommerce_after_cart_totals).
How to check it yourself
- Look for returns wording in the cart.
- Click the policy link and check it opens without losing the cart.
- Make sure the wording matches the policy.
Frequently asked questions
What should the line say?
The window and the cost: Free returns within 30 days, for example.
Should it link to the policy?
Yes, ideally in a modal so the shopper stays in the cart.
Related checks
Check your own store
See whether your store passes this check
Paste your store URL. The audit loads your pages in a real browser and shows the result for this check with the evidence behind it.