Save for later and wishlists in the cart
Save for later lets undecided shoppers keep an item without buying now. See where it helps and when to offer it.
2 min read
Area
CRO & UX
Severity
Low
Fix effort
Medium
Stores failing
Not enough data
Save for later, or a wishlist, lets a shopper move an item out of the cart without losing it. It suits considered purchases where people compare, wait for payday or ask someone else. This check looks for the option in the cart.
Why it matters
Without it, undecided shoppers either leave the item in the cart, which makes the order look bigger than it is, or remove it and forget it. A saved item gives you a reason to bring them back through an email or account.
What the audit looks at
The audit looks on the cart page for a save for later, move to wishlist or similar control.
What usually causes it
- A store with no accounts or wishlist feature
- A wishlist app installed but not shown in the cart
- A cart template with only a remove control
- Features reserved for logged-in users with no sign-in prompt
How to fix it
Offer save for later or a wishlist from the cart. The effort is medium, a theme or template edit that takes an afternoon.
- Shoppers who are not ready to buy leave a cart empty-handed. A wishlist or save for later keeps them in a position to return.
- Place the control on each cart line, next to remove.
On Shopify
- Shopify has no built-in wishlist: install a wishlist app from the Shopify App Store and enable its button on the cart.
- Before installing, check how much script it adds; the speed findings in this report show the cost of every app.
On WooCommerce
- WooCommerce has no built-in wishlist: add a wishlist plugin and enable its cart button, then check the page weight afterwards.
How to check it yourself
- Look at the cart for save or wishlist options next to each item.
- Try saving an item and check where it goes.
- Check what a logged-out shopper sees.
Frequently asked questions
Is this worth it for a small store?
It matters most for higher-priced items and large catalogues. For impulse purchases it matters less.
Do saved items need an account?
Many apps keep them in the browser. Accounts let them follow the shopper across devices.
Related checks
Check your own store
See whether your store passes this check
Paste your store URL. The audit loads your pages in a real browser and shows the result for this check with the evidence behind it.