CROMagnet vs a done-for-you CRO audit: automated or by an expert?
Based on public information as of October 2026
In short
A conversion rate optimization audit from an agency is done by people who study your analytics, user behavior and pages, and typically costs hundreds to thousands of dollars. An automated audit like ours checks what can be read from your public pages in minutes. The two work well in sequence: automate the known problems, then pay for research where judgement is needed.
An agency CRO audit and CROMagnet, side by side
| An agency CRO audit | CROMagnet | |
|---|---|---|
| Method | Manual review by specialists, often with analytics, recordings and surveys | Automated checks on pages read in a real browser |
| Speed | Days to weeks | About two minutes |
| Cost | Public price lists show one-off audits from roughly $500, and ongoing programmes at thousands per month | Free first audit, plans from $19 a month |
| Data used | Your analytics, behavior data and customer research when provided | Public pages only |
| Deliverable | A written report with prioritised recommendations, sometimes with design and testing | A scored report with evidence, fix steps and history |
| Repeatability | A project | Run again after every change |
What An agency CRO audit does well
- People can interpret your analytics, watch real sessions and interview customers
- They judge copy, offer, pricing and brand, which automation cannot
- They can design and run tests and implement changes
- Accountable to your specific business goals
What CROMagnet adds
- Finds the known, common problems in minutes for a small fraction of the cost
- Needs no access, so you can audit a competitor or prospect
- Repeatable, so you can check after every theme or app change
- Gives an agency a fast first pass to start from
Use An agency CRO audit when
- You have traffic and want research and testing to raise conversion
- You need design, copy or offer work
- You want someone accountable for results
Use CROMagnet when
- You want to fix the obvious problems before paying for research
- You manage many stores and need a consistent baseline
- You want ongoing checks between projects
Using them together. Run the audit first. It clears the known problems, so a paid expert spends their hours on research and tests rather than on a missing price or a pixel that does not fire. Price notes are from public agency pages as of October 2026 and will have changed.
Common questions
001Does the audit replace a CRO agency?
No. It finds problems that can be read from public pages. It cannot interview your customers or judge your offer.
002Can an agency use the audit?
Yes. Agencies use it to open a conversation with a prospect and to report progress to clients, with their own branding on Growth and above.
See the difference on your own store.
Free, and every finding shows its evidence.