Show how many products a category lists
A count of products helps shoppers judge a category and decide whether to filter. Show it near the title or sort.
1 min read
Area
CRO & UX
Severity
Low
Fix effort
Small
Stores failing
Not enough data
Showing the number of products in a category, such as 48 products, gives shoppers a sense of scale. They know whether to scroll, filter or search. This check looks for a product count on category pages.
Why it matters
A count is a quiet orientation cue. It tells a shopper when a filter has narrowed the list, and when there is little to see. It is a small detail that costs a line of text.
What the audit looks at
The audit reads the category page for a visible product count.
What usually causes it
- A theme that omits the count
- A count that appears only after filtering
- A count hidden on mobile
- Counts that do not update with filters
How to fix it
Show how many products the category lists, next to the title or the filters. The effort is small, usually a setting or a paste and under 30 minutes.
- Show a count such as "48 products" near the category heading and update it when filters change.
On Shopify
- Most Shopify themes have a "Show product count" option in the collection template settings: Online Store > Themes > Customize > Collection pages.
On WooCommerce
- WooCommerce shows "Showing 1-12 of 48 results" by default; if it is gone, your theme removed woocommerce_result_count, so add it back in the child theme.
How to check it yourself
- Open a category and look near the title and sort control.
- Apply a filter and see whether the count changes.
- Check mobile.
Frequently asked questions
Where does it go?
Near the sort and filter controls.
Does it help SEO?
No. It helps shoppers.
Related checks
Check your own store
See whether your store passes this check
Paste your store URL. The audit loads your pages in a real browser and shows the result for this check with the evidence behind it.