Store discovery checklist for ecommerce stores
Store discovery checks for ecommerce stores: what each one measures, how common the problem is and how to fix it on Shopify or WooCommerce.
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In this guide
- Is your store online? How to check it loads for every visitor
- Is your store indexable? Noindex tags, canonical URLs and how to check them
- Product structured data: how to add price and availability for Google
- Open Graph tags: how your store looks when a link is shared
- robots.txt for ecommerce stores: what to allow, block and link
- XML sitemaps for online stores: how to check and submit yours
- www vs non-www: how to make your store open at one address
- Custom 404 pages for stores: return a real 404 and help shoppers back in
- Product URL structure: short, readable addresses without tracking parameters
- Lazy loading images: when it helps and when it slows the page
- Gzip and Brotli compression: how to check pages are sent compressed
- Product page headings: how to organise content with H2 and H3 subheadings
- Product image file names: why IMG_4821.jpg costs you search visibility
- Linking social profiles from your store: where and why
- Content delivery networks for ecommerce: how a CDN speeds up your store
- Keep cart, checkout and account pages out of search results
- Internal links on product pages: how related products help shoppers and search
- Using the product name in the URL, title and heading
- Redirect chains and loops: how the http address should reach your store