Blog
What we keep finding
Notes from running the audit against real stores. Every number here came out of an actual scan, which is also why some of these posts contradict the usual advice.
Latest articles
Blog
Your Meta Pixel is loading. That is not the same as firing.
Tracking and pixels3 min read
Your Meta Pixel is loading. That is not the same as firing.
Blog
When a consent banner breaks your tracking, and how to tell
Tracking and pixels2 min read
When a consent banner breaks your tracking, and how to tell
Blog
Why GA4 purchases do not match your store orders
Tracking and pixels Oct 5, 20262 min read
Why GA4 purchases do not match your store orders
GA4 usually reports fewer purchases than your store. The common causes: consent, ad blockers, thank-you page issues and duplicate events.
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