UTM link builder
Fill in the campaign and get a tagged link, with names kept consistent so reports stay clean.
Where the link will be placed: facebook, newsletter, google.
Tells two versions of an ad apart.
Links from this session
Inconsistent campaign names split one campaign into many rows in your reports. Run a free audit to see what else your store needs.
Questions
Why does naming matter?
"Facebook", "facebook" and "fb" show up as three sources. The builder lowercases everything and swaps spaces for dashes.
Which fields are required?
Source, medium and campaign. Content and term are optional.
Do UTM links work for email?
Yes. Use the email tool as the source and email as the medium.
More tracking
See your whole store, scored.
The audit checks every page of your store and tells you what to fix first.