What is a product detail page (PDP) and what should it include?
Definition
A product detail page, or PDP, is the page for a single product. It is where most buying decisions are made, which is why audits spend more time on it than on any other template.
What a strong PDP includes
A clear product name and price.
Several photos with zoom.
A visible add-to-cart control and clear variant choices.
Shipping cost, delivery time and returns information.
Reviews, and a way to ask a question.
What goes wrong
Buy buttons below the first phone screen, galleries with one image, prices that require a click to understand, and apps that add scripts and slow the page.
How the audit treats it
It reads the PDP in a real browser at desktop and phone size and runs the product-page checks against it.
Frequently asked questions
How many PDPs does the audit check?
It picks one representative product page and keeps using it, so scores are comparable between runs.
Should every product have the same layout?
A consistent template helps shoppers. Add sections only where a product needs them.