What is add-to-cart rate, and what does a low one mean?
Definition
Add-to-cart rate is the percentage of product page sessions in which a shopper adds an item to the cart. It sits between viewing a product and buying one, so it shows whether the product page is persuading.
How to read it
A low rate with good traffic points at the product page: price, photos, information or the buy button. A healthy add-to-cart rate with weak sales points further down, at the cart and checkout.
What lifts it
A buy button visible on the first phone screen, clear price and shipping, enough photos, reviews and an easy way to ask a question.
Frequently asked questions
What is a typical add-to-cart rate?
Many stores see single digits to low teens. Compare with your own trend.
Where do I find it?
In Google Analytics 4 under ecommerce reports, or in your platform analytics.