Express checkout and instalment options: why offering more payment methods helps
Wallet buttons and buy now pay later give shoppers a faster, lower-friction way to pay. See which options the audit looks for and how to turn them on.
2 min read
Area
Trust & policies
Severity
Medium
Fix effort
Small
Stores failing
0%
Of 180 stores we scanned where this check applies, 0% fail it and 60% pass. See all benchmarks.
Express checkout means wallet buttons such as Apple Pay, Google Pay and Shop Pay, which fill in payment and shipping from stored details. Instalment options let a shopper split a purchase. This check looks for evidence that your store offers at least some of them.
Why it matters
Typing a card number and address on a phone is the most tedious part of buying. A wallet button replaces it with a fingerprint. Stores that offer one often see more completed checkouts on mobile because the effort drops.
Instalment plans help with higher-priced items, where the full amount is the objection and not the product.
What the audit looks at
The audit looks for wallet or instalment buttons and messaging on the product and cart pages and for the badges that payment providers add.
What usually causes it
- A payment provider that supports wallets but with the buttons switched off
- A theme that hides the dynamic checkout buttons
- Payment methods enabled in the admin but not available in the shopper's region
- An instalment provider connected but not displaying its messaging on product pages
How to fix it
Show which payment methods you accept, before checkout. The effort is small, usually a setting or a paste and under 30 minutes.
- Put the payment icons in the footer and near the buy button.
- Offer the methods your market expects -- a missing local method is a silent loss of everyone who uses it.
How to check it yourself
- Open a product page on a phone with Apple Pay or Google Pay set up and see whether a wallet button appears.
- Add an item to the cart and check the cart and checkout for wallet options.
- Review the payment settings in your admin for methods that are available but disabled.
Frequently asked questions
Do wallet buttons raise conversion?
Providers publish results from their own customers. Treat those as directional and test on your store, since the effect depends on your audience and device mix.
Is buy now pay later right for every store?
No. It fits higher-ticket items best, and providers charge the merchant a fee. Check the economics before enabling it.
Related checks
Check your own store
See whether your store passes this check
Paste your store URL. The audit loads your pages in a real browser and shows the result for this check with the evidence behind it.