Free Ecommerce Store Audit and Store Health Score

What is a Store Health Score, and should you trust one?

01 Stores leak sales in small ways Stores leak sales in small ways A price that sits below the first phone screen. A Meta Pixel that loads and never fires. A policy page no one can find. Each one is small, and none of them shows up in a revenue report. Price visible on a 390 x 844 screen Fail Meta Pixel fires PageView Fail Return policy linked from the footer Pass 02 200+ checks in five scored areas 200+ checks in five scored areas Speed, conversion, trust, tracking and discovery are scored on their own, then weighted into one 0 to 100 Store Health Score. The bars show the average across real stores. Store discovery94 Trust and policies72 Tracking and tech69 CRO and UX68 Speed59 03 A real browser on your real pages A real browser on your real pages The audit loads your home page and a product page at desktop and mobile sizes and records every request. Where the store allows it, it also walks product, cart and checkout, and it never fills a field or places an order. Home pageDesktop and mobile Product pageDesktop and mobile Cart and checkoutWhere reachable 04 Speed from Google data Speed from Google data Lighthouse lab results and real-visitor field data come from PageSpeed Insights. Speed is measured on more than the home page, so a slow template shows up apart from a slow site. LCP 2.5s Largest Contentful Paint INP 200ms Interaction to Next Paint CLS 0.1 Layout shift Google's thresholds for a good result. 05 Evidence on every finding Evidence on every finding Each finding names the page, element or measured value it came from. You can check it on your own store. 1pixel meta-1042 loaded on home 2no request to /tr?ev=PageView followed 3verdict: fail, Tracking and tech 06 Fixes written for your platform Fixes written for your platform Findings come with steps for Shopify and WooCommerce. For layout shift and Largest Contentful Paint the steps name the element and files found on your store. Shopify 1Open Settings, then Customer events 2Remove the second pixel snippet 3Re-run the audit to confirm WooCommerce 1Open the plugin tracking settings 2Turn off the duplicate source 3Re-run the audit to confirm 07 History and re-runs History and re-runs Run the audit again after a change. The report compares it with the last run and marks each finding fixed, new or regressed. Paid plans can monitor on a schedule. 4 Fixed 1 New 0 Regressed Compared with the previous run of the same site. 08 Reports you can share Reports you can share Send a link with a password, an expiry and a view limit, or a PDF with your own logo and colours. Scale adds a client portal where clients comment on findings. White-label PDF Your logo and colours Protected link Password, expiry and view limit Client portal Comments on findings 09 Numbers from real stores Numbers from real stores See how your score compares with the latest audit of every store we have scanned, by platform and by check. 69 average score out of 100 180 stores scanned Open the benchmarks →

From our scans

How do real stores score?

Averages from the latest completed audit of 180 online stores, where speed is the weakest area at 59. Refreshed every few hours.

All stores↗

69

average score out of 100

180 stores scanned

Shopify↗

73

average score out of 100

116 stores

Woocommerce↗

64

average score out of 100

24 stores

Bigcommerce↗

72

average score out of 100

11 stores

Store discovery94

Trust and policies72

Tracking and tech69

CRO and UX68

Speed59

What you get

One audit, three things to act on

A score by area

Speed, conversion, trust, tracking and discovery are scored separately, so you can see which part is dragging the number down.

Evidence on every finding

The page, the element or the measured value behind each result. Nothing written about a store you could swap for any other.

no request to /tr?ev=PageView
followed the pixel load on home

A fix for your platform

Steps written for Shopify and for WooCommerce, naming the setting to open or the snippet to remove.

Settings → Customer events
Remove the second pixel snippet

How it differs

How is CROMagnet different?

Most audit tools return a score and a list of general advice. These six rules are what this audit is built on.

Every finding cites its evidence

Each result names the page, element or measured value behind it. You can check it on your own store.

A pixel that never fires is caught

The audit checks that tracking really sends data, not only that a script is on the page.

Scores you can compare

Every store is held to the same set of checks, so you can compare sites and your own runs over time.

Real-store benchmarks

Your score sits beside the latest audit of every store we have scanned, by platform and by check.

Nothing to install

Paste a URL. The audit reads the pages a shopper sees, so it needs no script, app or admin login.

Speed from Google data

Lighthouse lab results and real-user field data from PageSpeed Insights, so the numbers match what you see there.

How it works

How an audit works

ReportIssuesPages

76

Example report

Store Health Score

The Meta Pixel fires a PageView event Fail

Price is visible on the first phone screen Needs work

Product page declares review ratings Pass

01 Paste your store URL

Paste the address shoppers see. The audit reads public pages, so you install nothing and share no login.

02 We scan two real pages

A browser loads your home page and a product page on desktop and mobile and records what loads.

03 200+ checks run on the snapshot

Each check reads only what was captured, so the same snapshot always gives the same result.

04 Read the report

A score, findings ordered by what they cost, the evidence behind each, and the fix for your platform.

Benchmarks

The checks most stores fail

Share of stores that fail each check, among the stores where it applies.

93% The home page has a back-to-top link CRO and UX 99 stores

79% The home page offers a wishlist CRO and UX 99 stores

72% Home page highlights press or celebrity endorsement logos CRO and UX 32 stores

71% The home page transfers under 2MB Speed 180 stores

61% A cookie consent mechanism is present Tracking and tech 179 stores

See every check

Pricing

Pay when it earns its keep

Every plan runs the same 200+ checks. A 7-day money-back guarantee covers every paid plan.

Pro

$19 /mo

For a store owner who wants to find what is costing sales and prove it got fixed.

Get Pro

Growth Most popular

$79 /mo

For consultants and small teams auditing several sites and handing over branded reports.

Get Growth

Scale

$199 /mo

For teams auditing at volume across many sites.

Get Scale

Compare every plan

Explore more

An audit for every kind of store team

For store owners

Find what is costing sales and see what to fix first, in plain language.

Learn more →

For agencies

Audit many client stores and hand over a branded white-label report.

Learn more →

For Shopify stores

Checks and fix steps written for Shopify settings and themes.

Learn more →

For WooCommerce stores

Fix steps that name the plugin setting or the snippet to remove.

Learn more →

FAQs

Questions worth asking

Plain answers about what we scan, what we keep and how the score is built.

Contact us

001 Is the audit really free?

Yes. The first audit is free, with no card or signup, and the report link works as soon as the audit starts.

002 What do you actually look at?

Your home page and one product page, loaded in a real browser at desktop and mobile sizes. We capture what loads and what a shopper sees, then run 200+ checks against it.

003 Which platforms does it support?

Shopify and WooCommerce are the focus: platform detection, product discovery and the fix guidance are tuned for both. Every other storefront still gets the full audit; the platform-specific advice is thinner.

004 Where do the speed numbers come from?

Google PageSpeed Insights, which returns the Lighthouse lab run and Chrome UX Report field data in one call, so our speed numbers agree with the ones you see when you check PageSpeed yourself.

005 What do you keep from my store?

We keep the snapshot the audit was scored from: the public HTML, the request log and the screenshots. That keeps the report re-checkable. Pages behind a login are never read.

006 Why does my score differ from my PageSpeed score?

They measure different things. PageSpeed scores loading performance. The Store Health Score weighs speed alongside conversion basics, trust, tracking and discovery, so a fast store with no add-to-cart on the first screen still scores badly.

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